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| The goal in natural search engine optimization is to increase keyword ranking results, ultimately to reach the top position because it will receive by the far the most visitors. Recent studies show that 60% of visitors will click websites in the top 4 organic results. Only 10-20% of visitors will look further than the first page of results for every keyword searched, and 20% of all searches are unique, month after month.There are 2 aspects that affect natural search results:
RELEVANCE Relevance is related to content, and thus keywords. If an individual web page is not optimized for a specific keyword, then no page on your website will be listed when someone searches for that keyword. If your website has relevant and attainable keywords for a specific market, then you will appear in the search engines. This aspect is addressed by the website creation proposal. POPULARITY Relevance means that you are found and your content is validated, but not necessarily that you are ranking well. To achieve higher rankings, you need a very popular site; not popular in terms of visitors, but in terms of incoming links. Every link that points to your website will increase your popularity, as a kind of vote attesting to your authority. The higher the popularity of sites pointing to you, the better the increase for your site. By working on bringing new links to your website, we will be able to increase your ranking significantly on a monthly basis and in turn increase your monthly traffic. You will also be able to measure our work by looking at the reports we will send every month. Depending on each keyword’s results, we will make keyword changes onsite to replace those that give weak returns. We will judge, within the given budget, what choices would be most profitable to maximize results. Search engine ranking optimization is a durable, long-term process that persists over time. Investing today will drive most of your traffic in the upcoming years and make sure you are ahead your competitors online. |