Pay per click bid management can be a great asset to reach your website goals and attract targeted customers. This “instant” method allows you to pay a pre-determined amount of money every time someone clicks on a “sponsored link” on major search engines like Google, MSN and Yahoo. This marketing method is very flexible and can be targeted to specific regions. This strategy is often combined with natural search engine optimization to ensure greater results on the short term.

We will create a pay-per-click campaign and manage it to ensure your lowest possible CPC (cost per click) and therefore obtain more clicks for the same amount of money spent. We will also track down the conversion rate of the clicks, by keyword, to help inform the rest of the marketing campaign. For example, we could calculate the number of targeted visitors you would need to get someone to fill out the contact/order form.

Our fees to manage a pay per click campaign are 25% of the invested amount. With careful management, we are able to lower your cost per click and save you money because your conversion cost will be lowered at the same time, increasing your campaign ROI.

1 INSERTION OF WEB ANALYTICS TOOLS (IF NEEDED)

  • Recommendations for tools to be used for Web Analytics (Google Analytics, Indextools, etc.)
  • Insertion of scripts and validation
  • Profile creation for us to have access at any given time throughout the campaign

2 SELECTION OF PAGES AND CONVERSION FUNNELS

  • Identification of all conversion funnels
  • Identification of potential scenarios
  • Identification of all pages associated with existing scenarios and conversion funnels
  • Selection of scenarios and funnels to perform the first series of tests

3 SELECTION OF ELEMENTS TO BE TESTED

  • Identification of potential scenarios and elements to be tested
  • Selection of elements by priority level
  • If necessary, determine needed content

4 CONTENT CREATION (IF NEEDED)

  • Brainstorming with client on required content to be created
  • Development of any needed content
  • Content deliverables and revision by the client

5 INSERTION OF GOOGLE WEBSITE OPTIMIZER CODES

  • Insertion of Google Website Optimizer codes
  • Profile creation for us to have access at any given time throughout the campaign

6 LAUNCH AND FOLLOW UP

  • Start the campaign with A/B and Multivariate tests
  • Follow up and optimization through the campaign to continually increase performance and ROI
  • Additional content creation (as necessary)

1 IDENTIFY THE BEST NEWS SOCIAL PLATFORMS FOR YOUR INDUSTRY

  • Analyze the global activity of your industry on major social sites
  • Identify and select the most suitable sites to target

2 IDENTIFY THE BEST KEYWORDS TO TARGET

  • With existing data, identify the best keywords to target for your niche markets
  • Analyze existing competition on those keywords
  • Prioritize the keywords to be used through social media optimization

3 BRAINSTORMING ON VIRAL CONTENT AND IDEAS

  • Brainstorming with the marketing team to gather viral content, ideas
  • Select the best ideas and viral content to focus on
  • Analyze the presence of existing content on competing sites through the social community and websites
  • Mini workshop with the marketing / copywriting teams on how to do viral content
  • Support thorough the development of viral content and widgets
  • Content revision of viral content to ensure a great success ratio

4 CREATION AND DEVELOPMENT OF PROFILES

  • Analysis of profiles required for each targeted social sites
  • Creation of profiles to be used
  • Define the profiles behaviors and code of conduct
  • Active participation amongst the communities to bring added value

5 SUBMISSION AND PROMOTION OF SOCIAL MEDIA CONTENT

  • Submission of your content on the social sites
  • Onsite modifications to increase chances of success
  • Viral efforts and support to ensure the greatest ratio to hit the sites homepage
The site analysis will include several elements. Our team will emphasize critical areas that will have the greatest effect on your business model and niche market, from both “crawler” and “visitor” points of view.

REVIEW OF SEARCH ENGINE FRIENDLINESS & SEO ONSITE RECOMMENDATIONS

  • Dynamic URLs structure
  • Spiderable content by the crawlers
  • Visibility in major SEs on major keywords of your industry
  • Use of sitemap, robots.txt file & 404 pages to benefit the search engines
  • Design/overall structure of site architecture
  • Optimal URLs
  • Meta title tags
  • Meta description tags
  • In-Document keyword use
  • Content quality & potential added value for users
  • Strategic interlinking between all site pages

USABILITY & DESIGN RECOMMENDATIONS

Overall summary of problematic usability issues, including:

  • First time visitor impressions & global site experience
  • Desirability of content
  • Form usability (ease of use)
  • Conversion usability (help through the process?)
  • Navigation usability & overall understanding of the website
  • Homepage extensive analysis (design / usability)
  • Web 2.0 review: user-centric design via specific tasks
  • Web credibility guidelines (W3C, etc.)

REVISION OF EXISTING FEATURES

We will revise and recommend a proper tune-up for every website feature, followed by a conference call discussion. Then, a competitive analysis will evaluate how competitors in your industry use these features (if they have them) with recommended improvements (based on your goals). We can support you through every step of the implementation of those revised features, including building a road map, developing modules, or offering technical support to the team in-house.