1 INSERTION OF WEB ANALYTICS TOOLS (IF NEEDED)
- Recommendations for tools to be used for Web Analytics (Google Analytics, Indextools, etc.)
- Insertion of scripts and validation
- Profile creation for us to have access at any given time throughout the campaign
2 SELECTION OF PAGES AND CONVERSION FUNNELS
- Identification of all conversion funnels
- Identification of potential scenarios
- Identification of all pages associated with existing scenarios and conversion funnels
- Selection of scenarios and funnels to perform the first series of tests
3 SELECTION OF ELEMENTS TO BE TESTED
- Identification of potential scenarios and elements to be tested
- Selection of elements by priority level
- If necessary, determine needed content
4 CONTENT CREATION (IF NEEDED)
- Brainstorming with client on required content to be created
- Development of any needed content
- Content deliverables and revision by the client
5 INSERTION OF GOOGLE WEBSITE OPTIMIZER CODES
- Insertion of Google Website Optimizer codes
- Profile creation for us to have access at any given time throughout the campaign
6 LAUNCH AND FOLLOW UP
- Start the campaign with A/B and Multivariate tests
- Follow up and optimization through the campaign to continually increase performance and ROI
- Additional content creation (as necessary)