We will create a pay-per-click campaign and manage it to ensure your lowest possible CPC (cost per click) and therefore obtain more clicks for the same amount of money spent. We will also track down the conversion rate of the clicks, by keyword, to help inform the rest of the marketing campaign. For example, we could calculate the number of targeted visitors you would need to get someone to fill out the contact/order form.

Our fees to manage a pay per click campaign are 25% of the invested amount. With careful management, we are able to lower your cost per click and save you money because your conversion cost will be lowered at the same time, increasing your campaign ROI.

• Recommendations for tools to be used for Web Analytics (Google Analytics, Indextools, etc.)
• Insertion of scripts and validation
• Profile creation for us to have access at any given time throughout the campaign

2 SELECTION OF PAGES AND CONVERSION FUNNELS

• Identification of all conversion funnels
• Identification of potential scenarios
• Identification of all pages associated with existing scenarios and conversion funnels
• Selection of scenarios and funnels to perform the first series of tests

3 SELECTION OF ELEMENTS TO BE TESTED

• Identification of potential scenarios and elements to be tested
• Selection of elements by priority level
• If necessary, determine needed content

4 CONTENT CREATION (IF NEEDED)

• Brainstorming with client on required content to be created
• Development of any needed content
• Content deliverables and revision by the client

5 INSERTION OF GOOGLE WEBSITE OPTIMIZER CODES

• Insertion of Google Website Optimizer codes
• Profile creation for us to have access at any given time throughout the campaign

6 LAUNCH AND FOLLOW UP

• Start the campaign with A/B and Multivariate tests
• Follow up and optimization through the campaign to continually increase performance and ROI
• Additional content creation (as necessary)

• Analyze the global activity of your industry on major social sites
• Identify and select the most suitable sites to target

2 IDENTIFY THE BEST KEYWORDS TO TARGET

• With existing data, identify the best keywords to target for your niche markets
• Analyze existing competition on those keywords
• Prioritize the keywords to be used through social media optimization

3 BRAINSTORMING ON VIRAL CONTENT AND IDEAS

• Brainstorming with the marketing team to gather viral content, ideas
• Select the best ideas and viral content to focus on
• Analyze the presence of existing content on competing sites through the social community and websites
• Mini workshop with the marketing / copywriting teams on how to do viral content
• Support thorough the development of viral content and widgets
• Content revision of viral content to ensure a great success ratio

4 CREATION AND DEVELOPMENT OF PROFILES

• Analysis of profiles required for each targeted social sites
• Creation of profiles to be used
• Define the profiles behaviors and code of conduct
• Active participation amongst the communities to bring added value

5 SUBMISSION AND PROMOTION OF SOCIAL MEDIA CONTENT

• Submission of your content on the social sites
• Onsite modifications to increase chances of success
• Viral efforts and support to ensure the greatest ratio to hit the sites homepage

REVIEW OF SEARCH ENGINE FRIENDLINESS & SEO ONSITE RECOMMENDATIONS

• Dynamic URLs structure
• Spiderable content by the crawlers
• Visibility in major SEs on major keywords of your industry
• Use of sitemap, robots.txt file & 404 pages to benefit the search engines
• Design/overall structure of site architecture
• Optimal URLs
• Meta title tags
• Meta description tags
• In-Document keyword use
• Content quality & potential added value for users
• Strategic interlinking between all site pages

USABILITY & DESIGN RECOMMENDATIONS

Overall summary of problematic usability issues, including:

• First time visitor impressions & global site experience
• Desirability of content
• Form usability (ease of use)
• Conversion usability (help through the process?)
• Navigation usability & overall understanding of the website
• Homepage extensive analysis (design / usability)
• Web 2.0 review: user-centric design via specific tasks
• Web credibility guidelines (W3C, etc.)

REVISION OF EXISTING FEATURES

We will revise and recommend a proper tune-up for every website feature, followed by a conference call discussion. Then, a competitive analysis will evaluate how competitors in your industry use these features (if they have them) with recommended improvements (based on your goals). We can support you through every step of the implementation of those revised features, including building a road map, developing modules, or offering technical support to the team in-house. ]]> http://www.westislandseo.com/site-analysis.html/feed http://www.westislandseo.com/blog.html http://www.westislandseo.com/blog.html#comments Sun, 06 Jul 2008 02:01:14 +0000 admin http://www.westislandseo.com/?p=10 blog blog

RELEVANCE

Relevance is related to content, and thus keywords. If an individual web page is not optimized for a specific keyword, then no page on your website will be listed when someone searches for that keyword. If your website has relevant and attainable keywords for a specific market, then you will appear in the search engines. This aspect is addressed by the website creation proposal.

POPULARITY

Relevance means that you are found and your content is validated, but not necessarily that you are ranking well. To achieve higher rankings, you need a very popular site; not popular in terms of visitors, but in terms of incoming links. Every link that points to your website will increase your popularity, as a kind of vote attesting to your authority. The higher the popularity of sites pointing to you, the better the increase for your site.

By working on bringing new links to your website, we will be able to increase your ranking significantly on a monthly basis and in turn increase your monthly traffic. You will also be able to measure our work by looking at the reports we will send every month.

Depending on each keyword’s results, we will make keyword changes onsite to replace those that give weak returns. We will judge, within the given budget, what choices would be most profitable to maximize results.

Search engine ranking optimization is a durable, long-term process that persists over time. Investing today will drive most of your traffic in the upcoming years and make sure you are ahead your competitors online. ]]> http://www.westislandseo.com/seo.html/feed