Site Analysis (SEO Friendliness and Usability review)

The site analysis will include several elements. Our team will emphasize critical areas that will have the greatest effect on your business model and niche market, from both “crawler” and “visitor” points of view.

REVIEW OF SEARCH ENGINE FRIENDLINESS & SEO ONSITE RECOMMENDATIONS

  • Dynamic URLs structure
  • Spiderable content by the crawlers
  • Visibility in major SEs on major keywords of your industry
  • Use of sitemap, robots.txt file & 404 pages to benefit the search engines
  • Design/overall structure of site architecture
  • Optimal URLs
  • Meta title tags
  • Meta description tags
  • In-Document keyword use
  • Content quality & potential added value for users
  • Strategic interlinking between all site pages

USABILITY & DESIGN RECOMMENDATIONS

Overall summary of problematic usability issues, including:

  • First time visitor impressions & global site experience
  • Desirability of content
  • Form usability (ease of use)
  • Conversion usability (help through the process?)
  • Navigation usability & overall understanding of the website
  • Homepage extensive analysis (design / usability)
  • Web 2.0 review: user-centric design via specific tasks
  • Web credibility guidelines (W3C, etc.)

REVISION OF EXISTING FEATURES

We will revise and recommend a proper tune-up for every website feature, followed by a conference call discussion. Then, a competitive analysis will evaluate how competitors in your industry use these features (if they have them) with recommended improvements (based on your goals). We can support you through every step of the implementation of those revised features, including building a road map, developing modules, or offering technical support to the team in-house.