1 IDENTIFY THE BEST NEWS SOCIAL PLATFORMS FOR YOUR INDUSTRY
- Analyze the global activity of your industry on major social sites
- Identify and select the most suitable sites to target
2 IDENTIFY THE BEST KEYWORDS TO TARGET
- With existing data, identify the best keywords to target for your niche markets
- Analyze existing competition on those keywords
- Prioritize the keywords to be used through social media optimization
3 BRAINSTORMING ON VIRAL CONTENT AND IDEAS
- Brainstorming with the marketing team to gather viral content, ideas
- Select the best ideas and viral content to focus on
- Analyze the presence of existing content on competing sites through the social community and websites
- Mini workshop with the marketing / copywriting teams on how to do viral content
- Support thorough the development of viral content and widgets
- Content revision of viral content to ensure a great success ratio
4 CREATION AND DEVELOPMENT OF PROFILES
- Analysis of profiles required for each targeted social sites
- Creation of profiles to be used
- Define the profiles behaviors and code of conduct
- Active participation amongst the communities to bring added value
5 SUBMISSION AND PROMOTION OF SOCIAL MEDIA CONTENT
- Submission of your content on the social sites
- Onsite modifications to increase chances of success
- Viral efforts and support to ensure the greatest ratio to hit the sites homepage